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Allure Couture Dresses

The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect.

Allure Couture Dresses
97 ITEMS
  • C601

    C601

    Twinkling beadwork sparkles across the lace appliqués of this A-line gown.
  • C594

    C594

    We love the unique, sparkling design featured on this strapless, A-line gown.
  • C591

    C591

    Delicately patterned lace and gorgeous beaded appliques combine to create the perfect bridal sheath gown.
  • C589

    C589

    This strapless gown looks incredible on every bride and features a myriad of stunning details.
  • C586

    C586

    Vintage-inspired lace appliques and accompanying beadwork are delicately strewn across this off-shoulder sheath.
  • C585

    C585

    Achieving a gorgeous balancing act, this strapless gown pairs an ornate sweetheart bodice with a softy flared skirt.
  • C583

    C583

    Combining textures, the smooth crepe and elaborately beaded lace of this gown lead to a stunning sheer train.
  • C580

    C580

    This shimmering ballgown is infused with magic, with a satin finish adorned with sparkling embroidered lace.
  • C574

    C574

    Sheer illusion netting is topped with beaded appliques for a truly stunning train.
  • C570

    C570

    A romantic off-shoulder neckline and beautifully ornate appliques are the focal points of thie ballgown.
  • C568

    C568

    The off-shoulder bodice of this stretch crepe gown leads to an open illusion back, along with a dramatic train.
  • C565

    C565

    Ornate sheet lace is topped with beaded appliques for a truly opulent gown.