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Allure Couture Dresses

The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect.

Allure Couture Dresses
97 ITEMS
  • C637

    C637

    Romantic floral motifs train the bodice and train of this off-shoulder ballgown.
  • C636

    C636

    Lace, crystal beading and an illusion train compose this gorgeous, classic strapless gown.
  • C635L

    C635L

    An understated, symmetrical Art Deco pattern softens the silhouette of this backless sheath gown with a lined bodice.
  • C635

    C635

    An understated, symmetrical Art Deco pattern softens the silhouette of this backless sheath gown.
  • C634

    C634

    Ethereal texture reigns in this strapless sheath gown, with subtle dimension in the scattered appliques.
  • C633L

    C633L

    Radiant in its classic simplicity, this A-line silhouette features a lined bodice covered in floral lace.
  • C633

    C633

    Radiant in its classic simplicity, this A-line silhouette features a delicate illusion bodice covered in floral lace.
  • C632

    C632

    Hundreds of pearl beads are strewn in a lovely gradient across the bodice, illusion sleeves, and train.
  • C631

    C631

    Reminiscent of 1920s silhouettes, this slim-fitting sheath gown features an illusion butterfly back …
  • C630

    C630

    Luxurious sequined fabric composes this A-line gown, accented by a subtle squared neckline and sweep train.
  • C627

    C627

    This off-shoulder beaded satin ballgown is a dream come true for the bride who always dreamed of being a princess.
  • C626

    C626

    Intricately beaded lace appliqués add dimension to the stunning sequined fabric of this off-shoulder gown.