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Allure Couture Dresses

The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect.

Allure Couture Dresses
97 ITEMS
  • C685L

    C685L

    With pearled and crystal appliqués hugging every curve, this jaw-dropping off shoulder sheath gown is both timeless and romantic.
  • C685

    C685

    With pearled and crystal appliqués hugging every curve, this jaw-dropping off shoulder sheath gown is both timeless and romantic.
  • C684L

    C684L

    Inlaid with sequined, beaded embroidery, this satin ballgown is all things modern and elegant.
  • C684

    C684

    Inlaid with sequined, beaded embroidery, this satin ballgown is all things modern and elegant.
  • C683

    C683

    Translucent tulle, appliquéd with lacy blooms, composes the high-necked bodice of this A-line gown.
  • C682

    C682

    Beaded and sequined appliqués adorn the bodice, off-shoulder straps and hemline of this traditional, graceful ballgown.
  • C681

    C681

    A subtle fit and flare silhouette highlights the delicate lace and beading seen throughout this romantic gown.
  • C680

    C680

    Sparkling, pearlescent beading cascades down the strapless bodice and dropped waist of this glamorous A-line gown.
  • C661

    C661

    Channel your inner ice queen in this glamorous tulle gown, with or without its dramatic detachable train.
  • C660

    C660

    Spangled with glittering appliqués, this strapless tulle ballgown is a dream come true, complete with detachable statement sleeves, C660SL, sold separately.
  • C659

    C659

    Texture in the form of sequined dimensional appliqués trail across the tulle bodice and skirt of this chic ballgown.
  • C658

    C658

    Edged in a scalloped off-shoulder neckline, this lace gown seamlessly blends tradition and bridal beauty.