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Allure Couture Dresses

The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect.

Allure Couture Dresses
97 ITEMS
  • C704

    C704

    Tonal matte sequined and beaded lace appliques adorn a Chantilly lace backdrop of this ultra-romantic sheath gown, which features removable illusion sleeves.
  • C703

    C703

    The opalescent sheen of mikado is emphasized by beautifully placed pickups set across a full A-line skirt.
  • C702

    C702

    Meringue-like razor cut organza creates the illusion of ocean waves along the bodice of this strapless mikado mermaid gown.
  • C701

    C701

    Swirls of sequins and pearl beads adorn the strappy, modern bodice of this tulle ballgown.
  • C700

    C700

    The elegant off-shoulder sweetheart neckline on this ballgown creates a timeless counterbalance to the sparkling, sequined tulle skirt.Pearled, lacy appliques lend dimension throughout the gown.
  • C691

    C691

    Leading to a full, ruffled ballgown skirt, dimensional beaded and sequined appliqués top this timeless gown’s elegant, strapless bodice.
  • C690

    C690

    A cascade of ruffles pools at the hemline and train of this sheath gown, featuring dimensional beaded lace appliqués and a chic squared neckline.
  • C689

    C689

    Crystalline glitter tulle frosts the skirting of our ornately beaded strapless ballgown.
  • C688

    C688

    Icy crystal beading, soft pearl accents and swashes of Chantilly lace cover this elegant strapless gown from sweetheart neckline to fit and flare hem.
  • C687

    C687

    Pure romance with every swish of its dreamy organdy skirt, this off shoulder beaded lace ballgown is a dream come true.
  • C686L

    C686L

    Crepe, adorned with sequined and beaded appliqués, composes this sleekly stunning sleeveless sheath gown.
  • C686

    C686

    Crepe, adorned with sequined and beaded appliqués, composes this sleekly stunning sleeveless sheath gown.